Trademark products as Nordic Quality is your guarantee for a product of good quality at a competitive price. The product range covers most needs, and there is a good explaining text on the packaging, which helps you chose the right product.

Brand marks are typically products that are known via consumer marketing. These products are characterized by the fact that more time has been used on product development and details, and qualitywise they rize above the other categories.

If you f.inst. take a scart cable from each of the 3 categories, you will discover that there is a visible difference in the picture quality from cable to cable. Therefore, as a rule, it is an ill turn to chose a cheap bulk cable, when you have spent all your money on the expensive TV-set - just a little more money and you get a much better cable which makes a huge difference, and gives greater satisfaction.

Nordic Quality has an attractive packaging
When the Aurora Group started the development of the Nordic Quality Concept at the end of 1999, one of the milestones was a new packaging, which by colour coding and an easy-to-read text makes it easy for the consumer to find the right product, and the price code makes it easy to find the price.

The Nordic Quality packaging has been very positively received in all markets, among others on account of the unique balance between security and user-friendliness for both shop and consumer.

The packaging was supplied with a mechanical seal, which gives a good security, but at the same time secures that the packaging can be opened without the use of tools, and most important of all, still presentable and saleable, even if the packaging has been opened in connection with demonstration or such.